BATON ROUGE (January 25, 2021) – LWCC is Louisiana Loyal. Our vision is to be a catalyst elevating Louisiana’s position in America. However, we cannot do this alone. In order to achieve this vision, we much solicit and garner support from our employees, agent partners, policyholders, injured workers, and all citizens of Louisiana. Without a successful communications campaign sharing our vision and engaging others, we will not be successful.
Recently, LWCC’s communications efforts were honored by the American Association of State Compensation Insurance Funds (AASCIF). AASCIF is an association of workers’ compensation insurance companies from 26 different states, plus 8 workers’ compensation boards in Canada. This organization allows members to learn from and collaborate with each other so that we can better serve our home states. Each year, the group recognizes the best, most creative, and effective communications from across the member organizations.
This year, LWCC’s Louisiana Loyal efforts were recognized in several areas. The Louisiana Loyal website received first place in the website category and the Louisiana Loyal marketing video received first place in the multimedia-video category. Additionally, the Louisiana Loyal launch event for all employees received third place in the internal excellence category.
The success of these initiatives was a collaborative effort that included LWCC’s Marketing and Communication’s team, LWCC’s IT team, and the Baton Rouge-based marketing agency, MESH. Special recognition for these awards also goes to LWCC’s employees who have embraced Louisiana Loyal and work daily to make this more than just a tagline. This is a tremendous honor, however, as the Louisiana Loyal video states, we are just getting started!
Additionally, the Louisiana Loyal launch event for all employees received third place in the internal excellence category and the Louisiana Loyal campaign received third place in the external campaigns category.
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