Our brand is more than a logo and colors.

Our brand tells of our history and loyalty to Louisiana, and it is our promise to the state as we embark on our next 25+ years. Consistent visual treatment of our brand is paramount to maintaining and accurately communicating our message to anyone who interacts with our company.

By following the guidelines set forth here, you’ll be doing your part to protect and strengthen the LWCC brand and our commitment to elevating Louisiana. On the following pages, you’ll find simple directions on how to use our visual identity correctly while maintaining its unique personality.

Primary Logos

For optimum impact and legibility, the logo should have a minimum amount of space, free of other type or graphics, surrounding it. Full color versions of the logo should be used whenever possible. Always maintain a good contrast between the background & the logo and use the reversed logo on dark backgrounds.

* If the space allowed for the logo is less than 1.25” wide, it will be necessary to use the logo without the tagline.

PRIMARY LOGO

SECONDARY LOGO

Affiliated Logos

In association with LWCC’s primary logos, the company’s brand suite also includes a variety of additional logos and complementary graphic elements. Adherence to brand standards when using these affiliated logos are also imperative in maintaining consistency.

Louisiana Loyal

When the Louisiana Loyal badge is in full-color, only use the secondary LWCC wordmark (without the tagline). The full-color badge should be used when possible or the reversed color version when on dark backgrounds.

LWCC Foundation

Any version of the LWCC Foundation and the logo for LWCC should never be together on one page. For example, on a LWCC Foundation collateral piece, the LWCC logo may be on the back of the piece or on a page that talks about the company.

Foster Learning Center

Any version of the Foster Learning Center at LWCC logo and the logo for LWCC should never be together on one page. For example, on a Foster Learning Center collateral piece, the LWCC logo may be on the back of the piece or on a page that talks about the company.

Champions of Louisiana

The Champions of Louisiana logo and the logo for LWCC can be used together on one page. The full color version of the logo should be used when possible.  

Safest 70

The Safest 70 logo and the logo for LWCC should never be together on one page. For example, on a Foster Learning Center collateral piece, the LWCC logo may be on the back of the piece or on a page that talks about the company.

Color palette

#035C2C
Dark green
#f2f7f4
Light green
#a6ce39
Lime green
#000000
Black
#eef3f7
Grey

Typography

h1 - Montserrat - 48px

h2 - Montserrat - 40px

h3 - Montserrat - 32px

h3 alt - Montserrat - 32px

h4 - Montserrat - 24px

h5 - Montserrat - 16px

Similar resources

LWCC Branding

Explore

Boilerplate information

Explore

Photography Assets

Explore

About LWCC

Explore